Posts drafted for Paradigm are to adhere to the following guidelines:
Style
- Professional, informative, sober tone
- Limit use of long, superfluous, or pretentious vocabulary; unless it is vocabulary specific to the topic or area appropriate to the audience
- Write in paragraph form with section headings
- Avoid long sentences
- Avoid passive voice/verbs
- Use transition words at the beginning of sentences
Format
- headings are H2 (“##” in markdown)
- insert extra newlines before and after headings
Audience
- Business people, accountants, lawyers, auditors
Sections
- Start with an introduction, but don’t use a heading for the introduction (as this may appear strange in excepts)
- Follow the introduction with a disclaimer; e.g. “This article is intended for informational purposes, and does not constitute professional advice. For specific compliance or tax needs, please consult with a professional.“
- End with a CTA after the conclusion; i.e. “Call to Action Ready to transform your record-keeping process and elevate your business efficiency? Discover more about how Paradigm can revolutionize your document management. [Join Paradigm today](https://paradigm-ahead.com/pricing/).
Introduction
- Avoid clichés; e.g. “in a world where […]”, “at a time when […]”, “in the ever-evolving world/landscape of […]”
Conclusion
- Avoid clichés; e.g. “that’s a wrap”
SEO Considerations
- Include at least one internal link
- Include at least one external link
- posts must have a minimum of 300 words
- Title must be shorter than 50 characters
- Meta Description, title and introduction should include the Focus Keyphrase